Annual Giving and Major Gifts Go Hand In Hand
Most major gifts donors are first introduced to the philanthropic life of your organization through an unrestricted, annual gift. As the gateway through which your constituents enter as active participants in carrying out your mission, the annual giving program is of vital importance. And as more and more organizations rely on this source of unrestricted income for operations or for ongoing enhancements, no single program in your development function is more important.

Ketchum assists organizations in cultivating a culture of philanthropy among their constituents by strategic and aggressive management of annual giving programs. Opportunities are identified, and strategies are developed and executed to broaden and diversify sources of annual gifts and to improve renewal and increased giving rates among current as well as lapsed donors.