Proper Stewardship of Donors
Just as the campaign committee goes off to celebrate the success of its efforts, development professionals understand the time has come to ensure proper stewardship of the donors who helped you reach your goal. Once invested, these donors have become important stakeholders in the life of your organization.

Ketchum understands how important it is to have a program in place to maintain these relationships, to acknowledge and recognize contributors, and to steward their relationship with your organization. These current donors are the best prospects you will have for your next major project, and they may well decide whether or not to support your organization in the future based on how they are treated after the conclusion of the current effort.

A Donor Relationship Strategy
Ketchum will develop a comprehensive plan for maintaining and strengthening these relationships. Through ongoing, tailored communications strategies, donor recognition, and peer-to-peer relationship management, Ketchum will help you preserve and grow the interest of these closest friends of your organization.

In developing stewardship plans, Ketchum evaluates current programs, the resources available in terms of staff, volunteer, and executive time and attention, and most importantly...the perspective of your current donors. The result is a program that is not only effective, but one that is appropriate to the unique culture of your organization.